153. MONDAY MINDSET: Are you scared your clients will leave you or won't keep working with you?

In this episode, I'm diving deep into client departures, contract endings, and the stories we tell ourselves when people leave. I'll share why our obsession with how long things last is sabotaging us, the evidence game our brains play, and the exact mindset shift that transformed how I handle business uncertainty.

I also explore why growth sometimes means shedding what no longer serves you, why certainty is a salary you'll never have as an entrepreneur, and how to become the steady, grounded business owner who doesn't crumble when circumstances change.

Key Topics Covered:

• How our limiting beliefs create false evidence when clients leave
• Why success isn't measured by how long things last
• The difference between depth vs length in business relationships (and dating!)
• Certainty is a salary: why income fluctuation comes with entrepreneurship
• When clients leaving is actually a sign you're outgrowing your current level
• Growth means shedding, cycling, and letting go – not just adding more
• How to become unshakeable as an entrepreneur
• Why personalising client departures destroys your business mindset
• The power of staying present instead of catastrophising about the future

TIMESTAMPS

0:00:00 - Intro: What's your relationship with clients leaving?
0:01:00 - How I used to let client decisions control my business mindset
0:02:00 - The model of meaning: thoughts create feelings about neutral situations
0:03:00 - Certainty is a salary you'll never have as an entrepreneur
0:04:00 - Finding evidence in your personal life before using it in business
0:05:00 - Stay present with what's happening now instead of catastrophising
0:06:00 - People leave for a multitude of reasons (and you can't control that)
0:11:00 - When clients leaving might signal you're levelling up
0:12:00 - Growth means shedding, not just adding: what happens when you evolve
0:13:00 - The truth about control: you're in charge of your destiny

🔗 LINKS & RESOURCES:
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Give Good Email: https://www.professionalbabe.com/give-good-email/ 

Transcript

squadcaster-3870_1_12-14-2025_133923 0:00

What is your relationship with clients and customers finishing up and going somewhere else, and what story do you assign it? I am currently going through this period of, clients coming to the end of contracts, renegotiation, and it's really interesting that I feel. This year, you know what I'm gonna look back to when I started my Pilates business and clients that would buy their class packs, so they'd buy a Pilates challenge and how. I feel so much of my feeling about my business and myself was dictated by the actions of other people, meaning clients resigning. And if they don't, am I gonna let this like affect how I feel about myself and feel about my business? Um, I would say at the start of this week, it's gonna sound a bit doom and gloom, but stay with me. I asked myself if every client that I'm working with at the moment decided that they were going to finish up, how would I feel? And the answer was, I would feel fine. I would of course be upset because I love working with people, but I wouldn't do any crazy shit because for whatever reason. Things decided to end. And it's really interesting as a society, we base success on how things last, how long things last. And I think about this a lot with relationships where we can see two people that probably should break up or get a divorce, whatever reason, and they stay together because they value the length of something instead of the depth of something. And it got me thinking, again, back to like the whole Brooke Castillo's model of how we assign meaning to things based on thoughts that we think about a situation. So the actual thing of a client finishing up or ending a retainer or not buying the next thing is completely neutral. But how we feel about the thing is so much determined about how, how we think about it and the thoughts that come up. And especially if our mindset needs work, there is a chance that we are going to be supporting a vision that doesn't actually serve us. So it could be, of course, we're terrible. No one's had a good experience. I can't make this work. I'm terrible. Compared to how cool is it that people have gotten exactly what they've needed to, this has served them a really important, you know. Lesson or they've upskilled, they have gotten exactly what they have needed and how cool is it that they decided to do that with you, and then they get to go on and do the next thing. You can see here how both of those things can be absolutely true, but it's the meaning that we assign and why this is a really important conversation to have now is because we don't wanna break our business off the back of something, which is a very normal situation of clients finishing up. And I've seen this a lot where people will break a really good business based on the actions of other people because they are so fearful. And I'm going to bring you back to certainty is a salary. You have picked entrepreneurship. Your income is never going to be stable. You can do as much as you can to allow things to be stable, but when. Your livelihood is relying on other people making decisions. You also need to be okay with that fluctuation because you can't expect unexpected money if you are also not okay with that, being balanced with quiet periods. So it is up to you in this situation to be, I'm gonna say like the rock. You need to be like this steady ass bitch that you absolutely can and not fucking break your business. So what I like to do in situations like this. Is, I like to maybe look to evidence of where I'm doing this really well in my personal life and start to kind of have evidence of that happening so that when this happens in business, I am completely okay. Now. It's really interesting that I feel that I'm kind of working on this in my personal life in dating, and it's also happening in business. And I had this happen the other day. I had, uh, the sexy guy, this, the TV guy. I had the TV guy in my bed. Um, we were just laying there cuddling and we were watching a movie. I don't know. We were just doing something and I caught myself in that moment thinking how nice this is, and instead of trying to feel like that, I want this to last forever. Which was probably like a, a, a program of my past self because I don't know if it was me just not trusting that more things were gonna come, that were gonna be great. You know, I felt, I, like, I really had this like, limiting mindset and I, I brought myself back to like the current, this, the current situation of what was happening in that moment. And I was like, how nice is it that you get to experience this right now? And if this never happens again? Like, just stay so present in this moment and enjoy this moment for what it is and don't go so far into the future that you are not being like, present with today. And it's really funny. I, I was thinking about that and you know, knowing that I'm talking with some clients about their contract thinking, okay, cool. How cool is it that you got to have this really beautiful experience with them if they decide that this is done? Amazing. If they decide that they're gonna continue amazing, but they're gonna be fine either way, I'm gonna be fine either way, and it is up to me to still hold the vision for my business and not do some really crazy maneuvers because of the actions of some clients. And I think what we can often do here is, especially if we are feeling a little bit wobbly and then we get evidence to kind of support while we're wo why we're wobbly, we can draw some absolute conclusions in our business based on like one or two things happening. So, you know, I have a client at the moment and she's like, yep, I've got some lifestyle changes. We're gonna end it here. You've given me all that I've need. Thank you so much. Now you could imagine here if I was stressed as fuck about the future. And I was like, no one's gonna resign. I'm gonna have no clients. And then I heard that's just adding to more evidence. And this is where for you, you need to get really clear on like what your brain is telling yourself in situations like this. And I think too, this also comes back from, I think. Us expecting if people are super, super happy and that they are getting super, super value, but they'll always stay. People buy and people leave for a multitude of reasons. Okay? We cannot help what someone does. The only thing that we ever have control over is ourself. And I am gonna put a note on this, and this is why you always must be visible and you always must be selling like those two things in my goals, process, lead generation, and sales. This is why, because. You could have perfect clients where everything is going well and something could change for them, which means it will change for you. So we need to be detached with how things look. And I think this is where a lot of us think, oh, well, that is what will break my business. That is not what will break your business. What will break your business is a founder. That starts to catastrophize things and can't be levelheaded and think logically of, okay, cool. I know that there's gonna be churn in my business because that is just part of business. That is part of life. People come, people go, they stay for as long as they need to, but I know that if this is gonna happen, I need to set my business up knowing that this will happen. And you can see here, like imagine if you approached your business, just having an understanding that not everyone is gonna continue. You'll be so much more levelheaded. You'll make such better decisions. You'll have strategies set up because you'll be like, okay, cool. I've been building a wait list. I've been visible this whole time. I've been talking about products. I have not been. Cruising and resting on the current stability of my business and what is happening today, assuming that that will happen in future. Because I think a lot of us just think that successful compound. And it does in a way, you know, I think that we think if we get a client, okay, cool, I just need five clients to get to my income goal, and then we get five clients and we feel like that we can breathe. What I'm gonna challenge you to do here is yes, breathe, but you need to start to look for stability in other places and also know that things are going to change. The client that is phenomenally happy may ask for a refund. The client that currently has budget may decide next month that the business they love, they don't want because they got offered a job and it's 10 times more than their business pays. Maybe they get an inheritance and they're like, you know what, I'm gonna take a year off. And the problem is, if we assign the stability that we should have within ourselves to someone else, we are always going to be stressing the fuck out because we are outsourcing something that we, that we as entrepreneurs should be doing. I also wanna say too, that I think a lot of us, and I know that I did this a lot with dating, I would look at, am I being chosen? And that would define how I would feel about myself instead of feeling how I want to about myself and not letting the actions of other people dictate that. And I think for some of us, we assign the feeling of I can do business and I'm great at this based on people paying us to, which I'm gonna say you need to master when you are not winning, when you are not quiet, when there are no sales coming in, that will tell me everything that I need to know about you as an entrepr. And something that you need to master is your best day and your lowest state. Ideally, our state should be completely the same, and if you are doing some bizarre shit because people aren't paying you, that must be the work that you have to do. That is the part of entrepreneurship that you have to do, develop. Okay, so we can think now about maybe a client and we're unsure if they are going to resign with us or they're gonna purchase. Come back to that. And I want you to ask yourself, what story are you telling yourself? And if it is something that feels negative and unlike it's hurting you, let's flip that. And what is the positive of that? I want you to ask yourself, am I outsourcing to another person what I should be feeling within myself? Am I assigning what they're doing based on what I should be doing? So if they're not working with me, is this feeding into all my biggest fears that I can't make this work? And that's evidence. I do wanna say too, that. Sometimes I think, you know, this is gonna be a bit woo, but sometimes I think that we can be, so we can just be in cruise control. Right? We're in cruise control. And I think that we know that we are not really accessing our potential. And I see this a lot where I will have clients, they'll have a, they'll have a good business and they wanna do something and they're just not doing it for whatever reason. They're not making a decision, they're not going doing, they're not going to do the thing. Yeah, because they're so attached to the stability that they have. And then sometimes a rock bottom will happen or their clients will leave or something will happen there. Their, their, their team member will go and then all of a sudden their whole stability and their foundation has been completely cracked apart and. Because of that, they get to then make a decision of, well, what is my next step gonna be? Am I gonna move towards the future that I want? Or am I just gonna repair the shit that I'm kind of feeling a bit like ugh about? And I do. I do think sometimes this happens and you'll go through periods, especially if you have had like a big identity upgrade. Where you will find that people that you once worked with you are like, okay, cool. I feel like that I'm meeting like a different level of myself, but I'm also meeting a different level of my client. So just check yourself that sometimes we wanna make sure that when we are growing and if we, if we want growth, growth does not mean compounding. Growth means growing. Okay. I think that we get this wrong sometimes when we're like, I wanna grow, and we assume that it's just like adding shit to the pile. No. Growth sometimes means death. It means cycles, it means shedding, it means people finishing up. It means all of that. And this is where again, you developing. Your entrepreneurial skills will come in so handy because all I ever want for you is, and this is gonna sound like, it's gonna sound terrible, but I want, if your business has fucked itself and if everything is just working against you, I want you to be completely fine in that moment. That is what I want. So hot stuff to wrap it up in a nice little bow. Everything that happens in business and life is neutral. We wanna make sure that our limiting beliefs and worst case scenarios and drama stories. Are not running the show, that is not on brand for you. What is, is remembering who the fuck you are, that you are always a winner and that the only thing that you ever need in life is you. That is it. That is the one thing if you can master yourself, take responsibility for everything, you will realize that you are in control of everything, which means you are in control of your destiny. You can have exactly what you want. You can have everything. Yes. You can hot stuff. I love this. I love you. I love you more than the sexy little double decaf espresso that I am about to put in my mouth. I am excited about that. I also think that I'm ovulating, so I love you more than that, I love you more than like how? How like bright my eyes are at the moment. I was taking some little like snaps for like the thumbnails for my videos and I was like, my eyes look so bright So love you more than that. I love you more than how like the, I think the feeling of when you, you keep working at something, it starts to come together. It's really funny. I have my next level of business bang that is gonna launch next year and I have some requirements if you're like, I want this. Okay, awesome. You'll need to be at 250 k rev year, so contact me about that. But, um. I, it's so funny that this was an idea and I think sometimes we can get really annoyed at ourselves in business because where it's like we think that a good idea comes out, finished. It's almost like we, we think of a finished article. No, sometimes you'll just have like a little concept or a color or a feeling or a word or something that comes through. And as an entrepreneur it's, it's up to you to kind of like grow that. See what it is and ex explore that and it's come together nicely. It's like how my book idea, everything is just becoming more clear. And one thing I wanna say is it's like everything feeds everything. Hot stuff. So it's so interesting that in doing my podcast, I feel like I've actually become a better entrepreneur in coming up with concepts and speaking to you. I feel my body of work is just growing so much that. When it is time to, to come up with my book, I al I already feel like the validate, like the, the content from this has been validated from the podcast. And another thing I will say, I love you more than, so I did my, I like a little shoot day recently, which was fantastic. I did get a bit nervous. I did tell the photographer, I, sorry. I did tell the videographer when he came. I was like, okay, cool. I'm not putting pressure on this today. Being so perfect and that everything that we do has to be amazing. I think that we try some things and this is us feeling, getting a feel for each other if we like working together. And then what we can do is the next time we come together we can refine, are you fine with that? And he's like, absolutely. I'm like, awesome. Let's get to it. Because I think so many of us try to like fucking bleed everything out of every dollar that we have in our business. In turn we fuck our business and we put so much pressure on things being perfect that we don't leave room for kind of like mistakes and beautiful creative error, which is where so much goodness comes from. And what I had done is every time I, I record a podcast, I get the transcript, I'm like, where are my, my best moments to repurpose for reels? So I've got like a prompt for that. I've got one as well for like little Canva quotes that I can put on things. So like pull out quotes and statements that I've said, and then some for reels. Not reels threads. So what I've been doing is every time you see me post something on threads, that's usually come from something I've said on the podcast and I'm like, Ooh, I like that. This is like a nice little. Like standalone piece. So I'll post that on threads. And then what I did with the content is I went back through on threads and I was like, what is my high performing stuff or the stuff that I feel is really timely based on now? And that formed the content that we, we shop. And what was really good about this is it wasn't me coming up with these unique concepts. It's me. That has spoken about this a multitude of different times. So when I'm looking at this and I was like, oh, okay, cool. Let's talk about mediocrity. I can easily talk about mediocrity because I've spoken about this so many times. It's not like I'm coming up with a fresh idea. It is me. Thinking about like, it's me going back to like my body of work. Remember, that's why we talk about this. Me going back to my body of work, pulling out my best pieces that I've done and, and doing that. So hot stuff. I love this. I love you. Have a sexy, when am I publishing this? It's either Christmas week, have a sexy Christmas, have a sexy New Year's. Uh, call to action for this episode is if you know that you. Can do something phenomenal in 2026 and you wanna partner with me, partner with me. Everything grows, everything changes. And I cannot guarantee the prices that I have and how my offers look, will look the same. Use some of these sexy dollars. Partner with me, and let's make your business as hot and fucking profitable as it can be. Hot stuff. I love this. I'll see you on the next episode.

17:40

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